One thing I have learned in my experiences working with startups is how important it is to have good decision making and good processes in place to get to the right answer to solve a problem. My previous place of employment had great engineering talent and great technology, yet was hamstrung by clear weaknesses exposed at the top of the leadership change. We had three major positioning changes in the year I was there (not to mention a turnover rate of about one in three or four). Here is a widely known precept out here: ‘Whatever your great idea is, it is going to change before it can be successful’. Rome wasn’t built in a day and anything that is successful must go through a trial and error. Here is where the approach begins to matter more than the actual idea. Assuming whatever your idea is will need to go through iterations, it is how you arrive at these iterations that is important. Are you saying to yourself ‘this idea doesn’t work, but this one might work, so lets try it’? Well if that is your approach you are in trouble. Our team has gone through great lengths to put processes in place to track exactly how users interact with our product. We then will have data to dissect that can tell us how users spend their time, and track conversion rates for different actionable items. So when it is our turn to iterate, we will say to ourselves ‘This doesnt work, but users are engaging with these features, and not those features, so lets spend time figuring out why’. The funnel is drastically reduced in terms of solving issues that are keeping users away. Its these processes that make organizations successful. Which is why investors invest in people and not ideas. They want to work with people that know the process to arrive at the right answer, and the idea is often times irrelevant.